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CES 2021

Reshaping our experiences to connect you with the people, and the places, that matter most.


Samsung is creating a Better Normal for All.

a better normal for all
Better Me

A better, more personalized experience enabled by smarter technologies that enriches your life through experiences that express your personality.


Bespoke 4-Door Flex
The Frame
Samsung Health Smart Trainer
Better Living

Through accessible technology infused  with AI, we can do more than ever  before, reshaping the way we live our  daily lives for the better.


Samsung Bot™ Care
JetBot 90 AI+
Samsung Bot™ Handy
JetBot 90 AI+
Technology for a Better Tomorrow

With solutions anchored in education, accessibility, and sustainability, Samsung is  empowering people to create a more  inclusive and sustainable world for all.


Galaxy Upcycling at Home
Digital Wellbeing feature
TV Eco Packaging
Solve for Tomorrow

Since it was first introduced at CES 2018, the Digital Cockpit has been continually evolving – adding new types of innovations each and every year. Learn more about what 2021’s Digital Cockpit could mean for the future of vehicles, and how it will open the door for users to enjoy a wide range of experiences from the comfort of their car.

“The innovations we unveiled today enable personalized and customized consumer experiences that cater to our lives in these unique times, all fueled by Samsung’s vision and investment in cutting-edge technologies like AI and robotics. They represent the foundation for how we will help build a better normal for all.”

– Sebastian Seung, President and Head of Samsung Research

Samsung Press Conference 2021

Galaxy Chromebook 2
JetBot 90 AI+
Samsung Bot™ Care
Samsung Bot™ Handy
Samsung Bespoke 4-Door Flex
 The Frame
2021 CES
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