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Unbox & Discover 2021

Samsung Electronics is bringing its innovative technologies to screen experiences in a way you’ve never seen before. At its Unbox and Discover 2021 event, Samsung introduces its latest products, technologies and visions for the future of the display.
Screens Redefined.

"At Samsung, we are proud to constantly innovate to improve consumers’ everyday lives. Over the past year, technologies that were once ‘nice to have’ became a need, as our homes became offices, schools, gyms, and more. The role of the TV in our lives has grown—and in 2021, Samsung continues to redefine the role of TV around the needs and passions of consumers."

James Fishler
Senior Vice President, Home Entertainment Division, Samsung Electronics America
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Unbox & Discover
total room transformation


Samsung MicroLED delivers astonishing color vibrancy and brightness with self-emissive LED display technology. With the new 110” MicroLED, Samsung is delivering the MicroLED experience in a traditional TV form for the first time.


Samsung introduces new display technology, Neo QLED. Samsung is taking QLED to the next level by incorporating Quantum miniLEDs based on Quantum Matrix Technology. 

Lifestyle TVs

With near-endless options for customization, Samsung’s lifestyle TV portfolio including The Frame, The Serif, The Sero, The Terrace, and The Premiere immediately upgrade the décor of any home.


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First Look 2021




The Frame

Q Series Soundbar

2021 Unbox & Discover

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