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2021 First Look

Samsung Electronics is bringing its innovative technologies to screen experiences in a way you’ve never seen before. At The First Look 2021, Samsung introduces its latest products, technologies and visions for the future of the display.
 
Screens Everywhere, Screens for All.

"Our commitment to an inclusive and sustainable future goes hand-in-hand with our relentless pursuit for innovation to meet consumers’ ever-changing needs – from reducing the carbon footprint of our products, to providing a suite of accessibility features, to offering an unparalleled viewing experience that fits each user’s lifestyle."

JH Han
President of Visual Display Business at Samsung Electronics
total room transformation

MicroLED

Samsung MicroLED delivers astonishing color vibrancy and brightness with self-emissive LED display technology. With the new 110” MicroLED, Samsung is delivering the MicroLED experience in a traditional TV form for the first time.

Neo QLED

Samsung introduces new display technology, Neo QLED. Samsung is taking QLED to the next level by incorporating Quantum miniLEDs based on Quantum Matrix Technology. 

Lifestyle TVs

With near-endless options for customization, Samsung’s lifestyle TV portfolio including The Frame, The Serif, The Sero, The Terrace, and The Premiere immediately upgrade the décor of any home.

 

event video
 
First Look 2021

B-Roll

Neo QLED

MicroLED

The Frame

Q Series Soundbar

2021 First Look

For more information visit
Samsung Newsroom US >
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Samsung at CES >